My Social Media Impact
This section highlights my hands-on experience creating and managing content for a range of organizations, each with a distinct audience and brand voice. From community-focused organizations to fitness brands and individual athletes, these projects allowed me to shape brand identity, capture dynamic photography, and develop intentional content strategies. Across every collaboration, my work centers on authentic storytelling, strong visuals, and consistent branding designed to create lasting impact.
CrossFit Enforce
Media Content Coordinator (Current)
Social Media Specialist (2024)
As the media content coordinator for my CrossFit gym, I help lead content creation and strategy to boost community engagement and brand visibility. I capture and edit photos and videos of workouts, events, and athletes, producing authentic, high-energy content that reflected the gym’s culture. I create multiple posts, write compelling captions, and use insights to adjust strategies for better reach and interaction. My work helps grow the gym’s online presence, strengthen member connection, and showcase the empowering spirit of the CrossFit community.
Aspiring Olympic Athlete
Branding & Content Creation
I partnered with Nathan, a competitive rower training toward the LA 2028 Olympics, to develop and launch his personal athletic brand on Instagram. Using Canva,
I created a brand guide to ensure visual consistency and tone across all content. I also crafted a compelling bio to introduce his mission and values, and designed original posts to kickstart the account with strong storytelling and professional polish. The goal was to position Nathan as a serious, sponsor-ready athlete while highlighting his dedication and long-term vision.
Community Church
Brand Builder, Digital Educator & Photographer
During my internship at my local community church, I focused on strengthening their digital presence through photography, design, and hands-on support. I captured hundreds of moments for their online “digital diary,” helping tell the story of church life with authenticity and warmth. I contributed to the redesign of their newsletter, taught social media workshops to elderly members to boost digital inclusion, and helped increase attendance at community events through improved content strategies.
My goal was to create a more connected, visible, and welcoming online presence for the church and its members.
